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Technology, AI & Remote Sensing in Vineyards: Transforming Viticulture for a Sustainable Future
The wine industry, celebrated for its centuries-old traditions, is experiencing a profound transformation. While the artistry of winemaking remains central, technological innovations are increasingly shaping...
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Are Millennials Really Shifting from Wine? Is Craft Beer Causing a Trend Shift?
The drinking habits of millennials—those born between 1981 and 1996—have become a key focus for the alcoholic beverage industry. Their preferences and behaviors are reshaping...
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California Vineyards Under Economic Stress
California’s wine industry is navigating one of its toughest years in recent memory. As of 2025, vineyard owners and growers face mounting price pressures driven...
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Oregon Vineyards: Key Trends Shaping 2025
Oregon’s wine industry is well regarded for its high-quality Pinot Noir, sustainability practices, and expressive terroirs (especially in the Willamette Valley). But 2025 finds the...
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Vineyard & Grape Supply Pressures in 2025
The global wine industry is facing a period of significant upheaval in 2025, as vineyard and grape supply pressures reshape traditional winemaking regions and business...
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Climate Change, Variety Convergence, and the Threat to Vineyard Diversity
Vineyards around the world are in the midst of one of the most transformative and uncertain periods in their history. Climate change, shifting consumer demand,...
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