Bridging Storytelling, SEO and AI Recognition

Your brand’s story is more than a marketing tool, it is the digital DNA that dictates how the world (and the web) finds you. In this interactive session, Sandy Waggett explores the intersection of high-level communication strategy and the technical evolution of the internet. We will move beyond "keywords" to explore how your core narrative serves as the foundation for AI-driven discovery and traditional SEO.

Key Takeaways
The Narrative-to-Data Pipeline: Learn how to translate your mission and values into a "Core Narrative" that AI models (like Gemini and ChatGPT) can accurately categorize and recommend.
Beyond Keywords – Semantic Discovery: Understand how modern SEO has shifted from matching words to matching intent, and how to align your website’s language to meet user needs.
The Clarity Rubric: Apply Sandy’s signature website scoring method—measuring headline impact, jargon reduction, and CTA effectiveness—to identify immediate technical and editorial improvements.
Optimizing for AI Recognition: Practical tips for structuring your site’s metadata and "About" sections to ensure AI crawlers interpret your brand authority correctly.

"If a human can't find your story in the first three seconds, an AI won't find it at all."
This event builds on the Core Narrative Stress Test. Take two minutes to take the test, and you will receive a personalized report within 24 hours.
- Sandy Waggett, Interactive Designs

This workshop is designed for winery owners, communications directors, and digital strategists.

Sandy Waggett is the founder of MSW Interactive Designs, a marketing agency focused on helping businesses grow through clear messaging, strategic SEO, and AI-aware digital strategy. RSVP here: https://www.trelliscollaborative.com/c/events-experts?post_login_redirect=https%3A%2F%2Fwww.trelliscollaborative.com%2Fc%2Fevents-experts%2Fthe-narrative-engine-bridging-storytelling-seo-and-ai-recognition