Building Wine Competitions
April 28 @ 11:00
Organized by: Trellis Collaborative
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Building Wine Competitions with Jay Youngmans, MW
A successful wine competition can be a vehicle of regional economic development, quality assurance, and brand recognition. Non-traditional wine regions face distinct challenges in launching a wine competition that is both beneficial and reflective of their region.
Join Jay Youmans, Master of Wine, as he draws on his years of experience as the competition director for the Virginia Governor’s Cup.
Key Discussion Topics
Defining Your Identity: How to structure a competition that highlights regional strengths while challenging winemakers to improve.
The Non-Traditional Dilemma: Best practices for judging non-Vitis vinifera, hybrids, and "new" varietals without bias.
Building a World-Class Panel: How to recruit and manage a mix of local experts and outside "palates" to ensure credibility and national attention.
Operational Excellence: The logistics of blind flights and scoring consistency.
Leveraging the Results: Using the "Top 12" or "Governor’s Case" concept to drive tourism, retail sales, and legislative support.
RSVP here: https://www.trelliscollaborative.com/c/events-experts?post_login_redirect=https%3A%2F%2Fwww.trelliscollaborative.com%2Fc%2Fevents-experts%2Fbuilding-wine-competitions
About Jay Youmans MW
Jay Youmans is one of fewer than 500 Masters of Wine in the world and serves as the Educational Director of the Capital Wine School. As the longtime director of the Virginia Governor's Cup, Jay has been instrumental in elevating the profile of East Coast viticulture. His approach blends technical expertise with a pragmatic understanding of the marketing needs of wine associations.
"A competition shouldn't just award medals; it should tell the story of a region's evolution. If you aren't challenging your producers, you aren't growing your brand."
A successful wine competition can be a vehicle of regional economic development, quality assurance, and brand recognition. Non-traditional wine regions face distinct challenges in launching a wine competition that is both beneficial and reflective of their region.
Join Jay Youmans, Master of Wine, as he draws on his years of experience as the competition director for the Virginia Governor’s Cup.
Key Discussion Topics
Defining Your Identity: How to structure a competition that highlights regional strengths while challenging winemakers to improve.
The Non-Traditional Dilemma: Best practices for judging non-Vitis vinifera, hybrids, and "new" varietals without bias.
Building a World-Class Panel: How to recruit and manage a mix of local experts and outside "palates" to ensure credibility and national attention.
Operational Excellence: The logistics of blind flights and scoring consistency.
Leveraging the Results: Using the "Top 12" or "Governor’s Case" concept to drive tourism, retail sales, and legislative support.
RSVP here: https://www.trelliscollaborative.com/c/events-experts?post_login_redirect=https%3A%2F%2Fwww.trelliscollaborative.com%2Fc%2Fevents-experts%2Fbuilding-wine-competitions
About Jay Youmans MW
Jay Youmans is one of fewer than 500 Masters of Wine in the world and serves as the Educational Director of the Capital Wine School. As the longtime director of the Virginia Governor's Cup, Jay has been instrumental in elevating the profile of East Coast viticulture. His approach blends technical expertise with a pragmatic understanding of the marketing needs of wine associations.
"A competition shouldn't just award medals; it should tell the story of a region's evolution. If you aren't challenging your producers, you aren't growing your brand."
Event Details
Start Date:
April 28, 2026
Start Time:
11:00
Organizer
Name:
Trellis Collaborative
Website:
Visit Organizer Website