eCELLAR's The Pulse Presents: AI in Action – Tools, Tips, and What’s Next with Andreas Mueller-Schubert

AI is not just coming – it’s already here, reshaping how we all work and make decisions. In this practical and conversational eCELLAR’sThe Pulsesession, AI expert Andreas Mueller-Schubert will explore how AI is transforming businesses of all sizes, especially in areas like marketing, operations, and team productivity. We’ll talk about the opportunities (and challenges), tools that are actually useful today, and what it means to stay competitive in a world where the edge goes to those who use AI well. No jargon, no hype, just a real conversation with someone who’s helping businesses make AI work for them.

Andreas Mueller-Schubert is Managing Partner at WSI Next Gen Marketing, a Napa-based digital agency that works closely with many local wineries and small businesses. With past leadership roles at Microsoft and Siemens, Andreas brings a strong background in global tech and business strategy to the heart of wine country. At WSI, he helps clients grow through smarter marketing, better websites, and data-driven solutions.

More recently, Andreas has emerged as a practical expert on AI for business. He speaks and consults on how AI tools can be used to streamline operations, enhance marketing, and boost team efficiency, all without requiring deep technical skills. He and his wife Georgia live in Napa and are passionate supporters of the local business community.

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