Behind the Scenes of DTC Texting: Carriers, Compliance & the Rise of RCS

Text messaging is one of the most important communication channels for wineries—and it’s changing fast. Join Jennie Gilbert, Co-Founder of RedChirp, and John Anthony, Sr. Account Manager at Bandwidth, one of the nation’s largest voice and messaging carriers, to pull back the curtain on how texting really works behind the scenes.

We’ll cover the key players (CSPs, carriers, aggregators), the special compliance hurdles for alcohol, and today’s hot-button issues like spam rejections, shortened links, and holiday slowdowns. Plus, get a first look at the future of messaging with RCS—what it is, why it matters, and how to prepare.

You’ll walk away with insider knowledge to help you feel more confident and expert in managing winery text messaging. Bring your questions for live Q&A!

With special expert guest: